Best Practices to Land Clients on LinkedIn As A Freelancer

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Hola, Unfxcked Freelancer👋🏼!

Welcome to another week of getting unstuck, taking control, and going pro as a freelancer. In case you missed my last newsletter, see the full archive of previous issues here.

 

Last week, I shared my LinkedIn story.

And I told you it’s not just a place to display your resume; it’s a goldmine for networking and landing your dream clients.

But here is the thing: it’s pretty boring.

But here is another thing: boring efforts bring interesting results.

So what exact boring habits should you exhibit on LinkedIn?

What efforts will bring you the most expected results?

What actions and practices will help you land clients on LinkedIn?

Grab your favorite drink, find a comfortable spot, and let’s dive right in.

5 Best Practices to Land Clients on LinkedIn

  1. Polish Your Profile: Like I said last week, your LinkedIn profile is like your digital business card. Ensure it’s updated, engaging, and speaks directly to your target clients. The goal is not for people to view and pass; the goal is to entice people to come in and explore what you have to offer.
  2. Connect with Intention: Last week, I also mentioned that it’s not about the quantity of connections, but the quality. Reach out to people who align with your niche. Personalize your connection requests to show how you might be beneficial to each other. Connection is not just about what you can get, but also what you can give.
  3. Engage, Don’t Just Exist: Don’t be a digital wallflower like me. Don’t just stop at posting. Engage with your connections’ posts, share valuable insights, and join relevant groups. Show your expertise and your personality. Your potential clients want to work with humans who live, not profiles that exist.
  4. Start Conversations, Not Pitches: When you’re ready to reach out to potential clients, start conversations. Nobody likes being bombarded with sales pitches. Ask about their challenges, share a relevant article, or offer a small piece of valuable advice. Build a rapport before even mentioning your services.
  5. Utilize the Power of Follow-Ups: Networking isn’t a one-time thing – it’s a continuous relationship-building process. If you had a great conversation with someone, don’t be afraid to follow up. If you pitched to a potential client, don’t forget to follow up. Send a thank-you note for their time, share another resource, or just check in. Consistent follow-ups show genuine interest.

Networking on LinkedIn doesn’t guarantee immediate client acquisition. It’s a gradual process that, with time and persistence, can yield remarkable results. So, as you try out these best practices, know that every connection you make and every message you send has the potential to shape your freelancing career.

That’s a wrap, Unfxcked Freelancer!

 

Catch you on the flip side,

Temidayo – Chief Unfxcker

The Unfxcked Freelancer

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