You Can’t Make Everyone See Your Value

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Hey — it’s Temidayo.

This week, I’m feeling extra bold. I plan to be way more audacious in going after gigs and clients.

For me, it’s always more audacity.

That said, let’s jump into what I cooked up this week.

✱ – You Can’t Make Everyone See Your Value (And That’s Okay)

Last week on X, I came across a heated but interesting argument about value-based pricing:

Two Upwork freelancers were arguing over whether value-based pricing is legit or total bullshit.

One guy (Akovah) explained how it’s the key to landing premium clients. The other (Alexey) wasn’t having any of it, insisting it’s just a coded way to overcharge clients.

Akovah even used a football analogy to make his point. He said something like Messi’s value isn’t based on how long he’s on the field, but on the game-changing plays he makes in crucial moments.

Makes sense, right?

But Alexey still wasn’t buying it.

And you know what? That’s when it hit me:

Some people will never see the value in what we offer, no matter how we explain it.

Think about it like this: You could be the strongest man in the world, saving people from harmful situations. But if you try to convince a lady who hates your guts to go out with you, she will instantly turn you down. To her, you’re just another random guy with muscles.

Same goes for our freelance services.

You might know you can deliver incredible results that’ll transform a client’s business. But if they still have that “time equals money” mindset, or they just don’t understand the impact of what you do, you can’t force them to see your true worth.

But that’s okay…

You don’t need everyone to get it. You just need to find the clients who do.

So instead of wasting energy on ‘non-believers’, you should go for clients who already understand the value of premium work. The ones who’ll gladly pay top dollar because they see your worth from the start.

You can’t control others’ perceptions. But you can control who you work with and how you present yourself.

I won’t say more than that.

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